snow monkey....... branding & apparel design & email design
Snow Monkey is a 100% women-owned and operated company that produces "superfood ice treats" made from fruits, seeds and superfoods. The fun and cheeky brand uses bold colors and jungle vibes, and often showcases their mascot, a Japanese macaque named Jiro.
The old email designs vs. the new designs, plus one of the many fun pop ups I have designed. Over the past two years, I've had the pleasure of designing all of their emails– each one contains a unique, hand drawn hero image, many of which are animated.
I was honored and excited when the team asked me to draw Jiro for their new packaging! You can now find him hangin' on all Snow Monkey pints.
Jiro's strutting a new style, this time in a super fun long-sleeve shirt for the devoted members of the Snow Monkey Tribe. I took inspiration from streetwear and skater apparel to really speak to their young and cool customer base. The shirts are currently in production, but they should be releasing very soon!